"up-grading your website for full-function electronic commerce"
Electronic commerce occurs whenever whomever purchases or sells anything via a website. Each eCommerce transaction has five elements:
presentation of your product to
via your website, necessitates that your website pages contain a comprehensive catalogue of your products/services, including item specific illustration, description, options, accessories, prices, delivery details, warranty, and return/refund policy
the purchaser's selection of
product/s to purchase
necessitates that each item listed in your website catalogue, have a conveniently located electronic purchase icon which, when triggered by the prospective purchaser "clicking" thereon, results in a secure electronic transaction record of that specific website visitor's identity and the item that visitor has selected to purchase; if the purchaser selects additional items from your website catalogue, then each of these purchase selections are recorded in a secure electronic "shopping cart" record
purchaser's submission of
payment and delivery information
requires that your website catalogue pages contain additional eCommerce icons that enable your visitors to view their order and submit it to you, with payment; after proceeding to the secure electronic "check-out", the purchaser submits payment and delivery details to you, the eCommerce merchant
your receival of the
purchaser's order and payment
is announced via delivery of notification to your preferred eMail address; the links in that eMail, permit you to log-in to your secure eCommerce account and view the details of the transaction and transfer the purchaser's payment to your bank account
your delivery of the product to
may be via surface mail, courier service, or electronically, depending on the merchandise you offer
Successfully marketing your merchandise via the internet, does not necessitate that your website include eCommerce. You may prefer to advertise your merchandise on-line but receive customer orders via toll-free telephone or fax numbers or via surface mail request. This "off-line" purchasing may be necessary if the merchandise you market, is available in only limited quantities or, is so customized that each purchaser must discuss specific details before ordering.
The disadvantage to "off-line" ordering is that it discourages customers by obligating them to note the details of what they desire to purchase, then disconnect from the internet, dial your telephone number, wait for your availability to answer their call, and then verbally submit the details of their order and payment information. If your purchaser is located in a different time zone, it may not be convenient for that purchaser to telephone you during your business hours and, if your purchaser speaks a different language, it may prove nearly impossible for your purchaser to communicate with you. Additionally, after the telephone transaction is concluded, the purchaser has no confirmation of what was ordered nor when it will arrive, and simultaneously, except for your notation of what the purchaser said, you have no confirmation that your merchandise was ordered, , whereas an eCommerce transaction provides both the merchant and the purchaser with a reviewable record of the transaction which can be referred to in the event any discrepancy arises.
Because it provides both the seller and the purchaser with the personal security of credit privacy, Friendly Computer Services recommends www.PayPal.com as the internationally preferred internet clearing-house for eCommerce transactions.
For further information on the
PayPal payment processing system, peruse the following links:
General Information - http://www.paypal.com/cgi-bin/webscr?cmd=p/gen/about-outside
Security Details - http://www.paypal.com/cgi-bin/webscr?cmd=p/gen/security-main-outside
If a different eCommerce transaction method is preferred, arrangements may be negotiated by special request.